Creatures of the Night Cosmetics Collection Marketing Campaign
This collection started as a SCAD Master’s Assignment to create a fictional advertising campaign for an existing beauty brand, which I expanded beyond the assignment to an ongoing series.
The original project was for a Halloween-themed makeup line for the popular, vintage inspired beauty brand, theBalm. To mix together the Halloween theme with the vintage style already established by the company, I created a series of pin-up girls inspired by classic movie monsters, each monster to advertise a different product. My goal was to create a playful and fun, yet sexy and classic marketing campaign that captures the feel of old film using film grain textures and half tones, as well as the essence of power in female beauty in sexuality.
The final project consisted of the online banner for the entire collection (above) as well as package designs for each product in the makeup line.
I went on to create singular images of each Pin-Up Monster framed in a graphic shape. These graphic framed illustrations can be used for stickers, postcards and their own prints.
